Brand Protection

Enroll your brands in Amazon Brand Registry by linking registered trademarks. This unlocks enhanced brand tools and content features.

1. 1 Navigate to Brand Protection > Registry and click Enroll Brand.
2. 2 Enter your brand name, trademark registration number, and the trademark office where it is registered.
3. 3 Complete Amazon's verification process (a code is sent to the trademark correspondence address).
4. 4 Once enrolled, features like A+ Content, Brand Analytics, and Sponsored Brands become available.

Detect unauthorized sellers (hijackers), counterfeit products, and listing abuse that threaten your brand integrity.

1. 1 Hijacker Detection: The system monitors your listings for new unauthorized sellers appearing on your ASINs.
2. 2 Counterfeit Detection: Flag listings using your brand name or images without authorization.
3. 3 Listing Abuse: Detect unauthorized changes to your listing titles, images, bullets, or backend keywords.

Report IP violations to Amazon and track enforcement cases from submission through resolution.

1. 1 From a detected violation, click Report to create a protection case with pre-filled violation details.
2. 2 Select the violation type (trademark infringement, counterfeit, copyright, listing abuse) and attach evidence.
3. 3 Track case status (Submitted, Under Review, Action Taken, Resolved) from the cases dashboard.

Set up scheduled monitoring checks with severity-based alerts to catch brand threats early.

1. 1 Configure monitoring schedules (hourly, every 6 hours, daily) per brand based on threat level.
2. 2 Set severity thresholds: Critical (hijacker detected), High (counterfeit suspected), Medium (listing change), Low (new competitor).
3. 3 Receive alerts via in-app notifications, email, or webhook when violations above your threshold are detected.