Growth & Advertising

Create and manage Amazon Advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.

1. 1 Sponsored Products: Create auto or manual-targeting campaigns. Set daily budgets, default bids, and negative keywords.
2. 2 Sponsored Brands: Build headline search ads with custom creatives, store spotlights, and video ads.
3. 3 Sponsored Display: Target audiences by shopping behavior, product views, or competitor ASINs.
4. 4 Performance Dashboard: Monitor ACoS, ROAS, impressions, clicks, and conversions across all campaigns.

Automate price adjustments with guardrail rules that protect margins while staying competitive for the Buy Box.

1. 1 Define floor and ceiling prices as absolute values or percentage-based margins.
2. 2 Set competitive rules: match Buy Box, beat lowest FBA offer by X%, or maintain fixed margin above cost.
3. 3 Review price change history and competitive check logs to understand pricing decisions.

Discover high-value keywords with search volume estimates, competition levels, and trend data for both PPC and organic optimization.

1. 1 Enter seed keywords or ASINs to generate keyword suggestions with estimated monthly search volume.
2. 2 Filter by competition level (Low, Medium, High) and relevance score to find the best opportunities.
3. 3 Track keyword rankings over time and export keyword lists for PPC campaign targeting.

Track competitor listings, capture periodic snapshots, monitor price trends, and receive alerts when competitors change strategy.

1. 1 Add competitor ASINs to your watchlist. The system captures daily snapshots of price, rating, review count, and BSR.
2. 2 View price trend charts and identify patterns in competitor pricing behavior.
3. 3 Set up alerts for significant changes: price drops, new sellers, listing changes, or stock-outs.

Monitor product reviews, analyze sentiment, and manage the review request queue to build social proof.

1. 1 View all reviews in a unified dashboard with automatic sentiment analysis (Positive, Neutral, Negative).
2. 2 Configure the review request queue to automatically send review requests to eligible buyers after delivery.
3. 3 Track review velocity, average rating trends, and identify products needing quality improvements.

Create coupons, lightning deals, and assess expansion readiness for new marketplaces or categories.

1. 1 Coupons: Create percentage or dollar-off coupons with budget caps and date ranges.
2. 2 Deals: Submit products for Lightning Deals or 7-Day Deals when eligible.
3. 3 Expansion Readiness: Evaluate whether your product catalog is ready for new marketplace or category expansion.